*10 Laws of Facebook
1. Location - Facebook enables advertisers to target by country, state/province, city, and metropolitan areas. All
advertisements are required to have a location selected. This should be pretty straight-forward as to which location
you’d like to select.
2. Age - Age is a standard demographic factor. Most marketers that have a well defined target-market will be able to
select their age.
3. Birthday - This is one of Facebook’s latest advertising targeting filters. It should be pretty obvious what types of ads
should be presented to people who’s birthday it is. Try wishing the user a happy birthday and offer them a gift for
higher conversion rates.
4. Sex - Gender is another typical targeting filter for Facebook.
5. Keywords - Keywords are based on a user’s profile information including Activities, Favorite Books, TV Shows,
Movies, and more. I believe job titles are included in this field as well. Typically I spend the most time trying to
brainstorm effective keywords. What types of products do your customers like? What’s their job position within an
organization? Spend time on this field and you’ll be rewarded.
6. Education - While you can target based on their level of education, this is most effective for targeting ads based on the
schools that people went to. Want to announce a reunion for the University of Illinois class of 1996? This is a great
way to promote it.
7. Workplaces - This is another great targeting filter. Often times you will know the companies that your target market
works at. If you are looking to get new clients or looking to spread awareness within specific organizations, this filter
can be priceless.
8. Relationship - Want to target people that are about to get married? This is a great tool for that. If you are a bar or
club, you most likely want to go after those people that are single. While this filter can be useful, you also need to
keep in mind that selecting any of these settings will remove all users that haven’t selected a relationship status in their
profile.
9. Interested In - This factor is useful if a user’s sexual preferences are relevant to whatever you are advertising. I tend to
skip this field for most of my ads.
10.Languages - If your ad is in English but the user speaks Chinese, it’s probably not a good idea to be displaying ads to
them.
11.Connections - The connections field were recently launched by Facebook and they enable you to include and exclude
users based on pages, events, and applications that the users have joined and you happen to be the administrator of.
If you’ve create a Page and don’t want the ads to display to people who have already joined, this is a great way to
avoid duplicate clicks.
If you aren’t taking advantage of the numerous targeting factors then you aren’t using Facebook advertising effectively. In
order to have an increased conversion rate on your advertisements, increase the targeting in order to make the
advertisement more relevant for the users. Relevance will get people to respond to your ad.
Its Free To Down Load.
http://www.allfacebook.com/downloads/laws-of-advertising.pdf
How to Use Facebook for Business - How to Use for Business (PDF File)
** Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It" **
The Best
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
