It has often been said we are now in the “Attention Age” and it seems you have less time than ever before to make an impression on a prospective customer.
1. Have a Memorable Name.
If you’re not in business under your own name, select a catchy memorable name. The name doesn’t necessarily have to mean anything it just needs to be memorable: “Google”, “Twitter”, “Bing”, anyone?
2. Have a Memorable Logo.
Get a professional graphic designer to design you a logo that everyone will be able to recognise. Think of any good brand and the chances are that you can visualise their logo – McDonalds, Coca Cola, Levis etc.
3. Have a Memorable Catchphrase.
‘Just do it’ is the catchphrase of Nike. You already knew that didn’t you? Hence why a memorable catchphrase will help your business remain in the back of peoples minds.
4. Use Your Name, Branding and Imagery Across All Social Platforms.
If you’re marketing yourself properly, then you’re going to have profiles for your business on all of the top social websites to help you make money online.
You should have profiles on Facebook, Twitter, Myspace, Linked In, Youtube and others to give potential customers the best chance of finding you.
Keep your profiles consistent with your company blog or website and use the same colours and branding across them all – consistency is the key.
5. And e-mail Signatures, Forum Signatures and Forum / Profile Avatars
Branding doesn’t begin and end with your social media profiles. Use the same images, colours and messages in all of your forum and blog comment avatars and any e-mail messages you send out.
6. Interview Industry Experts
Interview experts in your industry for instant credibility by association and increased brand awareness.
If people see experts are willing to work with your business that puts you, in a strange way, on a similar level to those experts and potential customers will stand up and take notice.
7. Write Press Releases About Your Achievements
Write press releases about the things that your business are doing. These press releases will be picked up by online news channels and help to raise your brand awareness.
Press releases also provide your blog with high quality, authority backlinks which will in turn improve your overall position within the search engines.
8. Write Free Reports & Ebooks
Write free reports and ebooks using your business branding. As long as you provide genuine value in the reports that quality will be associated with your business.
Another tip to get your free report to a wider audience is to use JV Giveaways. There are several new events each month you can participate in and of course, use the same personal image as in your other online profiles.
Remember, you need to be everywhere your potential customers are!
9. Guest Blog on Popular Blogs
If there are popular blogs in your niche that have lots of traffic then you should consider contacting the website owner to see if there are any guest blogging opportunities.
This will give you an opportunity to present yourself and your business to a whole new audience who may not yet have heard of you and is one way a new blog can attract a lot of visitors in a short space of time.
Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It"
The Best'
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
Friday, August 13, 2010
"Free Ways To Drive Traffic to Your Web Site"
" It All Free."
You've developed a new Web site. Congratulations! How exciting! Now all you have to do is sit back and watch the business roll in, right? Not really.
Web sites, unlike other marketing tools, have to be publicized. When you write a radio commercial, you pay a radio station to run the ad. When you design a brochure, you give it away. But when you publish a Web site, you must promote it to drive in business.
An excellent way to lead people to your site is to use a specialist. But, even if you hire a search engine positioning specialist to help place you among the Top 10 on Yahoo, there are still many other ways you can promote your site... and they're effective and free!
*Links
A study by the Georgia Institute of Technology (GIT) gives us proof. On one site they observed, 84 percent of visitors came in via links from other sites. Be sure you trade links with as many people as you can. You might consider a "Helpful Links" page on your site devoted to just his purpose. One word of caution—be sure the links are appropriate. Arrange to exchange links with companies that are reaching the same target audience. For example, if you are a lawn care company you might exchange links with a landscaper. Another effective idea to incorporate links into your site is a "Testimonials" page.
We all love to receive "praise letters" on our email. Ask permission to use these as testimonials on your Web site. We should be just as liberal with our praises. When you appreciate a product or service, be sure to write a note of thanks. Mention in the letter that the person (or company) is free to use your kind words as a testimonial if they will simply include your name and Web address.
*Signatures
Another site observed by the GIT indicated 35 percent of visitors were brought to the site via signature files on email messages they received. Often times this feature is overlooked due to lack of knowledge.
A signature file is a feature most email programs (even free ones) offer. You may type in a message and that statement will be added at the bottom of every email you send. This saves you the time of having to type in the message repeatedly. Usually this feature is found under the heading of "Options" in the email program. One note: be sure to include the "http://" before the Web address so a link will be created for people who receive plain text emails as well as html.
*Write Ups
In one instance, 62 percent of visitors came to a site through articles in newspapers and magazines. When sending out your press releases be sure to include your Web address along with other contact information. The same applies for interviews on the radio or public addresses/seminars you may offer.
*Other Ways
The most simple of all ways is to tell people. Mention it in conversation. Bring it up when others discuss Web sites they have visited.
Include your Web address on all your business cards. Make it bold. If your business derives most of its revenue from sales made on the web site, be sure the Web address is on the front of the card.
When printing letterhead, include your Web address. Most Web addresses don't take up much space and can be easily incorporated along with the company's physical address and phone number.
Don't forget to mention your Web site in all your advertising efforts. Whether it be a promotional video, television commercial or brochure, make it a point to position your Web address where it is visible. For radio commercials, include it in the copy. A great way to work it in is when providing other ordering information. For example: "...visit us at 1234 Oak Street or log onto www.ktamarketing.com."
Be creative! Always remember to include your Web site information in everything you do and your efforts will pay off in additional hits!
FINALLY! The first copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy and gives you the LIVE feedback you need to succeed! Get it today—with three FREE bonuses! http://www.copywritingcourse.com.
Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It"
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
You've developed a new Web site. Congratulations! How exciting! Now all you have to do is sit back and watch the business roll in, right? Not really.
Web sites, unlike other marketing tools, have to be publicized. When you write a radio commercial, you pay a radio station to run the ad. When you design a brochure, you give it away. But when you publish a Web site, you must promote it to drive in business.
An excellent way to lead people to your site is to use a specialist. But, even if you hire a search engine positioning specialist to help place you among the Top 10 on Yahoo, there are still many other ways you can promote your site... and they're effective and free!
*Links
A study by the Georgia Institute of Technology (GIT) gives us proof. On one site they observed, 84 percent of visitors came in via links from other sites. Be sure you trade links with as many people as you can. You might consider a "Helpful Links" page on your site devoted to just his purpose. One word of caution—be sure the links are appropriate. Arrange to exchange links with companies that are reaching the same target audience. For example, if you are a lawn care company you might exchange links with a landscaper. Another effective idea to incorporate links into your site is a "Testimonials" page.
We all love to receive "praise letters" on our email. Ask permission to use these as testimonials on your Web site. We should be just as liberal with our praises. When you appreciate a product or service, be sure to write a note of thanks. Mention in the letter that the person (or company) is free to use your kind words as a testimonial if they will simply include your name and Web address.
*Signatures
Another site observed by the GIT indicated 35 percent of visitors were brought to the site via signature files on email messages they received. Often times this feature is overlooked due to lack of knowledge.
A signature file is a feature most email programs (even free ones) offer. You may type in a message and that statement will be added at the bottom of every email you send. This saves you the time of having to type in the message repeatedly. Usually this feature is found under the heading of "Options" in the email program. One note: be sure to include the "http://" before the Web address so a link will be created for people who receive plain text emails as well as html.
*Write Ups
In one instance, 62 percent of visitors came to a site through articles in newspapers and magazines. When sending out your press releases be sure to include your Web address along with other contact information. The same applies for interviews on the radio or public addresses/seminars you may offer.
*Other Ways
The most simple of all ways is to tell people. Mention it in conversation. Bring it up when others discuss Web sites they have visited.
Include your Web address on all your business cards. Make it bold. If your business derives most of its revenue from sales made on the web site, be sure the Web address is on the front of the card.
When printing letterhead, include your Web address. Most Web addresses don't take up much space and can be easily incorporated along with the company's physical address and phone number.
Don't forget to mention your Web site in all your advertising efforts. Whether it be a promotional video, television commercial or brochure, make it a point to position your Web address where it is visible. For radio commercials, include it in the copy. A great way to work it in is when providing other ordering information. For example: "...visit us at 1234 Oak Street or log onto www.ktamarketing.com."
Be creative! Always remember to include your Web site information in everything you do and your efforts will pay off in additional hits!
FINALLY! The first copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy and gives you the LIVE feedback you need to succeed! Get it today—with three FREE bonuses! http://www.copywritingcourse.com.
Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It"
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
** AdSense Tips: Get the Highest Paying AdSense Keywords for Free.**
There is a great tool available that allows you to check out the highest cost-per-click (HCPC) keywords for Google AdSense, allowing you to write content with the highest-paying keywords in mind. It is the Google Adwords Keyword Tool and it allows anybody to view the highest CPC keywords, for free, without having to log in or sign up. It was created to help people come up with new ideas for their AdWords campaigns, but you can use it to see which AdSense keywords will pay you the most so you can target your site's content for high CPC and generate higher advertising revenue. This tutorial will show you how to find these keywords with the AdSense preview tool and how to use that information to increase your cost per click.
{google_articles}
The AdSense preview tool is ABSOLUTELY FREE and is hosted by Google, check it out here. I will show two important things in this tutorial. First we will run a preliminary check against your website's current content to see the highest paying keywords related to your current content. After that we will explore individual keywords to find the very best keyword combinations and phrases so you can write new content (and rewrite old content if you wish) to display AdSense ads that pay much more than your current ads.
Finding the Highest Paying Keywords for Your Current Website Articles
First you need to figure out what keywords Google has targeted for your current website. Then you can use this information to tweak your current content to display higher-paying keyword ads.
1. Browse to Google's Keyword Tool
2. Select Website Content
3. Enter your website URL (you can also enter a specific web page)
4. Click Get keyword ideas
5. Select Show All from the dropdown box
6. Make sure Group keywords by common terms is checked
7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9. Click Recalculate
10. Now the columns below will display the estimated cost per click (CPC) for each keyword!
11. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
12. You can now browse down the page to get an idea for which keyword phrases pay the most amount of money
13. Now you can go back to your current articles and rewrite bits of the content, organizing phrases and keywords so they match up with the highest paying AdSense keywords. This will make a big difference, helping AdSense to place similar ads that pay much more instead of low cost per click ads.
14. If you really want to get serious, the ideal solution would be to enter the URL of each article on your website and repeat this process, then rewrite your content to match the highest paying adsense keywords for each page.
{google_articles}
Finding New Keywords That Pay More Than Your Current Keywords
Now that you have a good idea of what your website is currently capable of, it is time to explore new keywords. You'll be able to find keywords and keyword combinations that you aren't currently using to raise your CPC even higher.
1. Browse to Google's Keyword Tool
2. Select Descriptive words or phrases
3. Enter a keyword or keyword phrase into the textbox
4. Make sure the Use synonyms checkbox is checked
5. Type the CAPTCHA word into the bottom textbox and click Get keyword ideas
6. Select Show All from the dropdown box
7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9. Click Recalculate to display the estimated CPC for each keyword
10. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
11. {cbauthor}You can now see several keyword phrases, ordered by highest CPC. You can go back and adjust your existing articles to contain some of these higher paying keyword phrases, and use these phrases for content you write in the future.
12. For all future content you write, do a little research with this tool to find the best keywords available before you write your articles. You can make subtle tweaks to your content keywords to drastically increase your CPC and overal AdSense revenue. You can also use this tool to find profitable topics, and base your articles on the higher paying keywords.
Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It"
The Best
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
{google_articles}
The AdSense preview tool is ABSOLUTELY FREE and is hosted by Google, check it out here. I will show two important things in this tutorial. First we will run a preliminary check against your website's current content to see the highest paying keywords related to your current content. After that we will explore individual keywords to find the very best keyword combinations and phrases so you can write new content (and rewrite old content if you wish) to display AdSense ads that pay much more than your current ads.
Finding the Highest Paying Keywords for Your Current Website Articles
First you need to figure out what keywords Google has targeted for your current website. Then you can use this information to tweak your current content to display higher-paying keyword ads.
1. Browse to Google's Keyword Tool
2. Select Website Content
3. Enter your website URL (you can also enter a specific web page)
4. Click Get keyword ideas
5. Select Show All from the dropdown box
6. Make sure Group keywords by common terms is checked
7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9. Click Recalculate
10. Now the columns below will display the estimated cost per click (CPC) for each keyword!
11. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
12. You can now browse down the page to get an idea for which keyword phrases pay the most amount of money
13. Now you can go back to your current articles and rewrite bits of the content, organizing phrases and keywords so they match up with the highest paying AdSense keywords. This will make a big difference, helping AdSense to place similar ads that pay much more instead of low cost per click ads.
14. If you really want to get serious, the ideal solution would be to enter the URL of each article on your website and repeat this process, then rewrite your content to match the highest paying adsense keywords for each page.
{google_articles}
Finding New Keywords That Pay More Than Your Current Keywords
Now that you have a good idea of what your website is currently capable of, it is time to explore new keywords. You'll be able to find keywords and keyword combinations that you aren't currently using to raise your CPC even higher.
1. Browse to Google's Keyword Tool
2. Select Descriptive words or phrases
3. Enter a keyword or keyword phrase into the textbox
4. Make sure the Use synonyms checkbox is checked
5. Type the CAPTCHA word into the bottom textbox and click Get keyword ideas
6. Select Show All from the dropdown box
7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9. Click Recalculate to display the estimated CPC for each keyword
10. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
11. {cbauthor}You can now see several keyword phrases, ordered by highest CPC. You can go back and adjust your existing articles to contain some of these higher paying keyword phrases, and use these phrases for content you write in the future.
12. For all future content you write, do a little research with this tool to find the best keywords available before you write your articles. You can make subtle tweaks to your content keywords to drastically increase your CPC and overal AdSense revenue. You can also use this tool to find profitable topics, and base your articles on the higher paying keywords.
Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It"
The Best
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
"Top 20 SEO Tips & Guidelines :: Free Search Engine Optimization"
1. If you don?t want too much competition from other SEO?s, choose your keywords precisely.
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.
2. Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.
3. Get your second or third keywords in your directory name and filename.
For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword ?free seo tips? , ?seo hidden tricks? or "free seo tricks"
4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.
5. Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.
6. Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.
7. Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.
8. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.
9. Use text for navigation menu instead of using images or Java scripts.
10. Try to include your most important keyword in hyper linked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Just like instead of seo, I have use search engine optimization at many places on this page.
11. If you are using images then use ?alt? attribute to describe your image with proper keyword.
12. One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.
13. Keep size of your webpages less than 50KB so it is downloaded fast and visitors don?t have to wait for long.
For good SEO site page size ideal should be 15KB.
14. Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.
15. Don?t use dynamic url because it don?t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.
16. Don?t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.
17. Submit your website only once to google, Yahoo, AltaVista and other search engines and open directory.
Don?t use any script or website for automatic submission.
18. If your website contents changes very often then provide visitor with Newsletter and RSS feed.
19. Write articles on website related to yours having higher page ranking and leave your websites link.
20. Get link from other sites related to yours, search engine consider it as vote in your favour.
Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It"
The Best
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.
2. Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.
3. Get your second or third keywords in your directory name and filename.
For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword ?free seo tips? , ?seo hidden tricks? or "free seo tricks"
4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.
5. Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.
6. Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.
7. Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.
8. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.
9. Use text for navigation menu instead of using images or Java scripts.
10. Try to include your most important keyword in hyper linked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Just like instead of seo, I have use search engine optimization at many places on this page.
11. If you are using images then use ?alt? attribute to describe your image with proper keyword.
12. One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.
13. Keep size of your webpages less than 50KB so it is downloaded fast and visitors don?t have to wait for long.
For good SEO site page size ideal should be 15KB.
14. Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.
15. Don?t use dynamic url because it don?t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.
16. Don?t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.
17. Submit your website only once to google, Yahoo, AltaVista and other search engines and open directory.
Don?t use any script or website for automatic submission.
18. If your website contents changes very often then provide visitor with Newsletter and RSS feed.
19. Write articles on website related to yours having higher page ranking and leave your websites link.
20. Get link from other sites related to yours, search engine consider it as vote in your favour.
Please Remember This My Friends: Feel it, Believe it, Live it. The Magic Words, "Just Do It"
The Best
"Starbuck Man"
Randy Flaherty
Starbuckman@gmail.com
Contact: powerman297@hotmail.com
Contact: 320-239-4537
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