One important tip is to avoid making banner advertisements. Though banner advertisements were a working source long back, they are not so effective nowadays. The visitor has already visited 99 other banners before viewing yours & there are maximum chances that he will ignore your banner too, the way he ignored the last 99. Also, everyone gets irritated with all those flashy banners prompting unnecessarily in between the pages. A very good solution to this problem is to create text links. It is noticed that chances of getting clicked are more for text links than that of banner links. But then, most of the sites today accept only banner advertisements and not text ones. :-)
Here is a simple solution; Convert your banner advertisement to look like a text advertisement! When you have created the advertisement in html (make the background white since it easily suits nearly every type of background), just preview the link in the editor or the browser. :-)
Once you have the preview, click the ‘Print Screen’ button on your keyboard (You can locate it above the Page Up button. Then open Microsoft Paint (Start > Programs > Accessories > Paint). Go to the edit menu and click Paste. This will paste the whole screen shot of your preview. Save the document in JPG format & then edit it with your Image Editor. Crop the image so that only your text banner can be seen. Then resize it to the required pixel size. Thus, you have a banner, which purely looks like a text advertisement. Text advertisements are not only less showy but they also increase the formal standard of your website/ company. :-)
There are some other tips for making your advertisements appealing. Always use effective words. Use of words such as ‘Free’, ‘Visit Now’ & other such words can make the visitor immediately click your link. Also, make the visitor get a feeling of emergency by using phrases like ‘Limited time Offer’ or ‘Hurry’ so that he should leave his present work & rush to your website. Use good and decent colors in your advertisement. Try to make your banner as enthusiastic & interactive as possible by using buttons, special cursors, but also remember not to create a crowd of objects in your banner. Always take into consideration the audience whom you want to attract & design the banner and the text in that particular fashion. Also maintain the color scheme of the banner. Also update your banners regularly with new ideas to create a fresh view about your website.
Remember My Friends, Feel it, Believe it, Live it. :-)
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